Ever wondered how your organization can streamline content operations, unlock new revenue streams and boost efficiencies – all at once?

Choosing the right digital asset management (DAM) system is your key to all these benefits, which is why it’s a decision you shouldn’t take so lightly.

The deal is this: The right DAM system will not only efficiently manage your digital assets from one central archive (what we call a “single source of truth”). It will also efficiently align with your company’s future goals and unique needs.

In this article, we discuss how to choose the right DAM system, the challenges that come along with it, key steps and some common pitfalls to avoid.

In this article:

• 4 biggest challenges when choosing a DAM system

• Main steps to choosing a DAM system

• Common pitfalls and how to avoid them

• Implementing and adopting a DAM

• DAM implementation success story: How Dura-Line uses DAM to deliver cohesive content experiences

• Conclusion

4 biggest challenges when choosing a DAM system

In order to reap the biggest benefits of having a DAM (like having all your digital assets organized in one place, efficiently located with metadata and shared securely) – you must make sure your system fits your organization.

Beyond just being a match, here are the biggest challenges when it comes to choosing a DAM system:

1. Needs are complex: Every single company, no matter their size, (if it’s medium-sized or enterprise) has different needs and requirements to take into account. All based on factors like their industry and current digital infrastructure. The right DAM needs to meet all these needs in the most effective way possible, to be worth the investment.
2. Range of use: More often, companies realize the true potential and key applications of DAM when it’s too late. For example – a system that’s thought to benefit one department or team can probably have much broader organizational benefits, which unfortunately are overlooked.
3. Integration and ability to scale: The DAM system you choose needs to be able to integrate harmoniously with your existing systems. Plus, it needs to be able to scale to your future demands, technological advancements, not to mention your growing amount of digital content.
4. Aligning with stakeholders: Making sure that all your relevant stakeholders are actually taken into account during the entire decision-making process can be daunting – but it’s crucial that it’s done right for a truly successful DAM adoption.

What are the main steps to choosing a DAM?

Once motivated to choose the right DAM, it’s crucial to know the steps on how to do it.

Here are 6 key steps that can help you get on the right track:

1. Understand your company’s digital maturity: What do we mean by “digital maturity”? Basically, assessing what your current organization’s capabilities are when it comes to digital asset management. How digital content is organized and shared across departments. And what does it want to achieve by implementing DAM?
2. Define your company’s clear requirements and vision: This next step is all about setting up a clear and cohesive outline on what the company wants the DAM to solve, plus, how the DAM will strategically fit into the organization’s broader strategy.
3. Consider all relevant stakeholder needs: Next, it’s recommended that you include key stakeholders from different teams and departments to make sure the chosen system actually meets cross-departmental needs, and not just a handful.
4. Choosing vendors and requesting demos: Talk to several vendors to find the systems that meet your needs. Focus on hands-on demos that show how the system works in real-life situations, which will help you better evaluate its effectiveness.
5. Implementing and testing: Our fifth step (and tip) is to choose a vendor that meets your strict criteria during the initial demo phase. After that, set up a pilot project with real-world scenarios and examples to thoroughly test how well the system works.
6. Plan for long-term adoption: Make sure that the system you choose is able to scale alongside you (and the growing amount of content you produce). Planning for a more long-term adoption and implementation of your DAM involves support, training and continuous assessment of what kind of impact the system is making on your company.

Common pitfalls and how to avoid them

When choosing your DAM, there’s a few pitfalls that can derail the process altogether.

Here’s our best practices on how you can avoid them:

1. You underestimate the scope entirely: A lot of companies realize the true potential of the DAM too late. If you envision its use across multiple departments (as well as different external and internal teams), you’ll be closer to a higher ROI than before.
2. There’s inadequate stakeholder representation: Oftentimes, the buying committee is limited to top management or IT employees, which neglects input from other important end-user groups. The solution is to expand the buying committee altogether. Include reps from all potential end-user groups to ensure decisions reflect your diverse organizational needs.
3. Poor timing of vendor demos: Here, the main challenge is that your vendor demos come too early. The solution is to wait to view demos until you clearly understand all your DAM requirements, helping make sure that you focus on the features and capabilities that matter the most.

All in all: If you’re aware of these pitfalls before you start looking at which DAMs you’re most interested in, you can guarantee a much more streamlined and comprehensive DAM selection process. One that aligns with the specific goals of your organization.

Implementing and adopting a DAM

So, if you’ve followed the steps to choosing a DAM, and (hopefully) swerved away from the main pitfalls, implementing the right DAM should be a breeze.

However – implementing DAM is just the start. Ensuring wide-spread adoption and integration into your employee’s everyday workflows across the organization is, naturally, the ultimate goal.

At its core, this involves:

• • Solid training and continuous support: Continuous training sessions and robust support systems are crucial to guide your staff to successfully adopting and embracing the new system.

  • Consistent feedback and iteration: We suggest encouraging consistent feedback from all employees and user levels – and that you always strive to refine the system to meet your evolving needs as they come along.

DAM implementation success story: How Dura-Line uses DAM to deliver cohesive content experiences

Dura-Line is a leading global manufacturer of telecommunications solutions.

In 2020, as part of a digital transformation, they went ahead and implemented our DAM solution (alongside a new PIM system and CMS) to streamline their overall marketing efforts.

Thanks to this integration, the marketing team, although small, was able to perform at the level of much larger teams. All by simplifying content management across multiple digital channels and ensuring better brand consistency.

Our DAM became a central hub for Dura-Line, “a single source of truth”, allowing employees to easily access critical sales and marketing materials. Plus, supporting a powerful visual selling strategy with the most current and up-to-date product images and videos.

The result? A huge boost in efficiency of the sales teams, empowering them to do what they do best – closing deals faster and improving overall customer experiences with more accurate, detailed visual aids of the products in use.

Conclusion

To sum up:

Choosing the right DAM for your company is crucial if you want to boost the efficiency of your content operations, be successful with omnichannel marketing, and, at the same time, and unlock new revenue streams. 

In this article, we’ve outlined the challenges, steps, and common pitfalls in selecting a DAM system that aligns with your organizational goals.

Plus, as shown through Dura-Line’s success story with our DAM, choosing and implementing a robust DAM system can truly transform a company’s marketing efforts and empower sales teams.

That’s why authentically committing to this process is key to make sure your DAM investment supports your company’s growth in the future.

Interested in learning more about how our DAM can benefit your business? Book a demo here.

Questions from buyers:

• • How does DAM and PIM together benefit manufacturing companies?

  • What is DAM’s role in maximizing an organization’s global reach?

  • How can I master content distribution across multiple channels?

  • How does DAM enhance my company’s remote way of working?

  • What are some DAM predictions for 2024?

As your customers’ expectations keep rising, the ability to deliver relevant and personalized content becomes more crucial. Which is where a Digital Asset Mangement system becomes essential.

DAM is key for managing and making the most of your digital assets across multiple channels, whether they be online or offline.

However, when you connect your DAM system to other company tools and applications, these experiences aren’t only more enhanced – they’re also consistent across all consumer touchpoints.

Our DAM system comes with an advanced integration toolbox – allowing enterprises to easily tailor digital experiences far beyond what pre-built solutions can give you.

In this article, we’ll discuss how you can customize your digital experience with our integration toolbox, specifically aligned to your way of working.

In this article:  

Strategic customization: Crucial for omnichannel success

• • An overview of the integration toolbox

  • How to effectively implement the toolbox, step by step

  • The biggest benefits of custom integrations today

  • A day-to-day scenario: Improving daily marketing operations

  • Conclusion

Strategic customization: Crucial for omnichannel success

The “one-size-fits-all” way of working falls short in the world of DAM.  Every single company, no matter their size or offerings, has unique processes and faces specific challenges that simple solutions can’t address efficiently.

This is where advanced customization capabilities and a more robust integration toolbox comes into place – going above and beyond the basic functionalities found in standard DAM systems.

Customizing DAM systems is key for success on all channels, whether it be your social media or e-commerce site.

Why?

Because it lets you adapt the technology to fit your specific needs and workflow, ensuring effective content management and distribution across different platforms.

Why do you need customization today?

1. Improved personalization: With customized integration solutions, you can much more easily tailor digital experiences to meet specific customer needs. This is incredibly useful for companies that want to boost overall engagement, increase personalization and customer satisfaction.

2. Seamless integration: Easily connect to different systems – from e-commerce platforms and marketing tools. This seamless integration ensures better use of digital assets across all your customers’ touchpoints, improving the overall user experience.

3. You gain a competitive advantage: Quickly adapt to market changes and emerging trends. Companies can adopt personalized experiences much faster and maintain a consistent brand image that actually stands out from the competition.

An overview of our integration toolbox

Our DAM solution includes a powerful suite of tools that are designed to address both simple and more complex digital integration needs.  In that way, companies can easily integrate our DAM with their existing systems.

What we mean is: Keep the content and marketing workflows you prefer but boost your operational efficiency.

• So, what are the key components of the integration toolbox?

  • APIs and SDKs: Are built to be flexible and secure, helping you to tailor integrations that grow with you. That way you can extend into other key areas like marketing automation systems (like Salesforce) and CMS systems (e.g. Optimizely or Sitecore). The result is well-coordinated digital assets across various platforms, boosting user experiences.

  • A low-code automation engine: This engine is a solid foundation for companies that want to streamline complex processes – without any extensive IT involvement. It allows users with differing levels of technical expertise to automate key workflows. In other words, reducing the time and resources typically needed for these tasks. Easily create and launch workflows, boost productivity and adapt swiftly to changes in the market.

• We have 3 types of DAM integrations helping you expand your content strategy: 

  • Pre-built integrations: Easily search and import digital assets from DAM into different platforms. This feature is invaluable for businesses looking to improve their app functionality without spending tons of time on development.

  • Native integrations: These are designed for systems where seamless interaction is necessary. Native integrations ensure that our DAM works in a harmonious way within the overall ecosystems of larger platforms. The result helps users access and manage digital assets without leaving their preferred environments.

  • Enterprise integrations: User-friendly UIs, drag-and-drop automation, and flexible APIs and SDKs create a scalable system that can handle both custom and complex types of integrations. This flexible setup helps businesses grow and enhance their DAM systems over time, helping them stay ahead in a rapidly changing digital landscape.

How to effectively implement the integrations toolbox, step-by-step

Using our integration toolbox can significantly boost the way your organization handles content and digital assets. That’s why hassle-free implementation is crucial.

Here are few steps to ensure a smooth integration:

1. Assess your specific needs: Pinpoint areas where DAM can boost efficiency and teamwork. Identify any bottlenecks in data sharing and accessing digital assets throughout your organization.

2. Design key integration flows: Figure out how the DAM will connect with your current applications and systems. Outline the overall flow of data, pinpoint key communication points, and become aware of any integration issues to ensure smooth connectivity.

3. Implement solutions: Set up the integration using our APIs, SDKs, and low-code automation tools. These tools are designed for easy use, enabling your team to efficiently manage even complex integrations. Follow the planned steps carefully, testing each stage to ensure everything works smoothly before fully rolling it out.

The biggest benefits of custom integrations today

Custom integrations can give you huge advantages that redefine how you engage with your digital markets.

Here’s the main benefits you can expect:

1. Streamlined company processes: Specific and custom integrations help you automate tasks, streamline workflows, and optimize marketing operations. That way you reduce tons of operational costs and save valuable time, helping you focus on creating more value for customers.

2. You can make faster decisions: With solid, integrated systems, you get a much more seamless communication between external and internal teams. This is through access to real-time data across departments. Making crucial information available much faster accelerates decision-making, allowing for quicker responses to market changes. Plus, better collaboration in general.

3. Create personalized customer experiences: By integrating for example your PIM and marketing automation tools, you can deliver highly customized interactions. This kind of tailored approach helps improve your customer engagement, boosts satisfaction, and can help increase customer loyalty.

4. Easy data synchronization: The toolbox simplifies data synchronization between different platforms and systems, ensuring that all team members have access to consistent and up-to-date digital content.

5. There’s better scalability and flexibility: Our tools are designed to grow with your business, supporting expansion into new markets or easy scaling of operations, making them ideal for dynamic business environments.

A day-to-day scenario: Improving daily marketing operations

Imagine a large retail chain that implements DAM and seamlessly connects it with their CMS platforms or product information platforms like Inriver. 

On a day-to-day basis, their marketing team uses the integration to automatically synchronize new product images and details across multiple online platforms.

As soon as the inventory system updates with new stock, DAM ensures that all promotional materials are instantly revised and updated accurately, keeping marketing efforts aligned with what they’re currently offering customers.

The result of this integration? Less manual updates, a huge reduction in potential (human) errors, and it helps speed up campaign launches. This again allows employees to focus more on strategy and less on operational tasks.

As a result, both regional and international marketers can quickly pull comprehensive asset reports, customize content for different local regions, and push updates, all without switching between systems. In other words, helping them maximize their global reach.

Not only does this boost productivity but also enhances the accuracy and relevance of your everyday marketing communication.

Conclusion

Today, the ability to seamlessly adapt and integrate digital management is more than just convenient, it’s a strategic must-do in today’s day and age.

Our integration toolbox is the key to unlocking this potential.

Why? Because it enables companies to improve customer experiences and streamline operations across multiple channels, both online and offline.

Using APIs, SDKs and a low-code automation engine, our DAM system ensures that your digital assets are not only managed but optimized – to support your unique business goals. Especially as you grow.

Which means that implementing DAM is more than a system update, it transforms your approach to digital asset management.

Interested in learning more about our DAM? Book a demo here.

Questions from buyers:

• • How can DAM help my company boost team efficiency with automation and AI?

  • What is DAM’s role in the remote way of working? 

  • What are some DAM predictions for 2024? 

  • How can DAM boost retail efficiency? 

  • What are some best practices for sharing digital assets across multiple departments? 

In many ways it’s like trying to organize a huge, digital jigsaw puzzle.

So, what can companies do to control their content management chaos?

By using tools and software like Digital Asset Management (DAM), which can be the secret weapon for broadcasting content seamlessly across multiple channels.

But the true magic happens once you integrate these systems with other business applications that you use on a daily basis. This kind of integration can dramatically boost your operational efficiency. 

In this article we’ll discuss the power of using pre-built integrations with our DAM.

In this article:

• • What are pre-built integrations and why do they matter?

  • How do our API and SDK capabilities work?

  • 6 key pre-built integrations of our DAM: Enhancing connectivity and productivity

  • When do you need custom integrations – beyond pre-built solutions?

  • Future-proofing your company with Digizuite’s pre-built integrations

  • Conclusion

What are pre-built integrations and why do they matter?

First things first: What exactly are pre-built integrations, and why do they matter?

To put it simply, pre-built integrations are ready-to-use connections that link the DAM system with your most critical day-to-day software applications.

And what these integrations do is automate the sync and transfer of all your valuable digital assets across multiple platforms. Which as a result, minimizes manual tasks and the chance of human error.

With connections to tools like Microsoft Office 365, Adobe Creative Cloud and Sitecore, users can easily access and manage their digital assets (say creative files) directly in these environments – helping them improve their overall efficiency and productivity.

In the end, a streamlined marketing strategy has never been easier. These integrations help companies to align their brand marketing across channels (both online and offline) without changing their existing workflows.

The result? Centralized management and automated distribution of assets, accommodating all kinds of diverse enterprise needs – whether it’s simple connections or more complex and native integrations.

Imagine you’re launching a new campaign…

Say your marketing team has decided to launch a new campaign using digital assets stored in the DAM.

They can easily and much more quickly access these assets within Adobe Photoshop for creative design – and from there, incorporate the final designs into their PowerPoint presentations for their important strategy meetings. All done without leaving their preferred platforms.

What they’re left with is faster project timelines, less boring workflow steps and it helps ensure that all team members have direct access to the most updated, and correct assets. AKA, better version control overall.

How do our API and SDK capabilities work?

• These integrations are powered by our advanced API and SDK capabilities. These capabilities boost flexibility, security, and efficiency through and through:

  • Embedded UI: Our features a user-friendly interface that can be placed directly into platforms like Microsoft Office. This helps users easily find and leverage digital assets, which in the end boosts productivity without the boring task of switching systems.

  • API and SDK: The backbone of our integration capabilities are its robust well-documented APIs and SDKs. Crucial for developers, these tools set the scene for solid custom integrations, streamlined data handling, and stricter security compliance.

6 key pre-built integrations of our DAM: Enhancing connectivity and productivity

So, which integrations can you include with our DAM sofware?

• Let’s explore some of the key pre-built integrations DAM offers to boost operational efficiency:

  • Optimizely: Helps you enhance content personalization and digital experience through direct access to DAM assets within the Optimizely content creation workflows.

  • Sitecore: Allows for direct embedding of digital assets from the DAM into its content management system, simplifying access and general use of these assets for website management.

  • Adobe Creative Cloud: Lays the groundwork for better creative processes. The reason being that creative teams have direct, quick and seamless access to updated digital assets within creative software (like Photoshop or InDesign).

  • InRiver: This integration improves product information management by synchronizing digital assets with product data, enhancing marketing and sales collateral to be accurate.

  • Salesforce: Link DAM with Salesforce to easily add images and videos to your presentations, making them clearer and more engaging for customers.

  • Canva: Helps make graphic design tasks much more streamlined by allowing users to access, edit and share creative digital assets directly in Canva. Which helps streamline the whole design process for marketing materials.

When do you need custom integrations – beyond pre-built solutions?

While pre-built integrations offer significant advantages in terms of speed and ease when you use them, there are some cases where they aren’t enough.

• Here’s how you can evaluate the need if you need more custom integrations:

  • You have complex workflow requirements: Pre-built connections often support standard, uncomplicated procedures. Custom solutions could be required if your company has unique procedures or requires integration with specialized or outdated systems.

  • You have unique data handling needs: Pre-built integrations could be restrictive for businesses that need to handle data in a customized way. Either its due to unique data transformation procedures, extensive security protocols, or compliance requirements.

  • Scalability and flexibility: Businesses’ needs change as they expand and grow. Unlike pre-built interfaces, which may need bigger changes or replacements in order to scale or adapt, custom connectors can be more easily adjusted to meet changing requirements.

  • You want a competitive advantage: Custom integrations can offer unique capabilities that give a competitive edge.

Future-proofing your company with pre-built integrations

Pre-built integrations give you tons of strategic advantages that make sure your company is built for the future.

For starters, it’s easier to adapt to technological changes. Having them in place (implementing with no hassle) means you can quickly adapt to updates in integrated software like Adobe Creative Cloud or Microsoft Office 365 – making sure your tech stack is always effective and updated.

Second, it’s easier to add in new tools. As your company keeps growing, so do your tech needs, and these integrations lay the groundwork for easy addition of new tools and platforms.

That way you avoid any disruptions to existing workflows and accelerate the adoption of innovative technologies.

You also reduce time spent implementing new tech, plus cut down on costs. Pre-built integrations significantly reduce the need for custom development, which lowers both the initial investment and any ongoing maintenance costs.

Then there’s the scalability for you ever-growing asset volumes:

As your content grows, so does DAM alongside you. The system ensures efficient handling, storage, and distribution of an exponentially growing number of digital assets – across multiple applications and platforms.

Last, but not least, pre-built integrations help you stay consistent. And we mean consistency across your expanding channels.

As new marketing channels emerge, maintaining brand consistency becomes more and more difficult. Especially if you’re dealing with various external teams in other countries and have to tailor content to local markets to reach customers worldwide.

Pre-built integrations ensure that regardless of how many new channels you adopt, your content remains consistent and true to your brand identity.

Conclusion

All in all, you’ve never truly seen operational efficiency without making the most out of pre-built DAM integrations.

Our DAM’s pre-built connections with programs such as Microsoft Office 365 and Adobe Creative Cloud automate asset synchronization, boost efficiency, and guarantee technology flexibility.

In the end, we give companies the tools they need to create new campaigns, scale asset volumes, and react quickly to market shifts while preserving brand consistency.

Ready to get started? Explore all our integrations here.

Questions from buyers:

• • How does DAM boost team efficiency with automation and AI?

  • How does integrating PIM with DAM systems benefit manufacturing operations?

  • What are some key DAM features that optimize my content management? 

  • What are the best ways to master content distribution across channels?

  • What are some best practices when it comes to sharing digital assets across departments? 

In today’s fast-paced business world, whether you’re a manufacturer producing sneakers, sofas, or satellites, you need to be flexible, quick, and smart.  

Customers today want a buying experience that’s spot-on and relevant. At the same time, regulators need detailed compliance documents.  

To meet these demands, strong digital content management is key.  

This is where Product Information Management (PIM) and Digital Asset Management (DAM) shine.  

They offer solutions to grow your business, aim for sustainability, and give customers an amazing experience. 

In this article, we discuss how you can enhance manufacturing efficiency by integrating DAM with your PIM. 

• Table of contents:  

  • Enhancing scalability with PIM and DAM integration 

  • Elevating the customer experience 

  • Driving sustainability in manufacturing 

  • Real-world impact: Dura-Line case study 

  • The ROI of DAM for manufacturing 

  • Conclusion 

Enhancing scalability with PIM and DAM integration 

In manufacturing, scaling up efficiently is crucial.  

PIM is like a comprehensive tool that zooms in on every detail of a product. It supports the entire product journey, handling everything from creating to distributing product data, all from one platform.  

Similarly, a DAM system is your central hub for all digital content, acting like a well-organized digital archive for files needed both inside and outside your company. In other words, a “single source of truth” for all company assets.  

Together, PIM and DAM form a dynamic content ecosystem, similar to a fully equipped photo studio. In this space, every aspect of content creation, management, and distribution is seamlessly integrated.  

This powerful combination is key for growing your business, making it easy to access a wealth of accurate, relevant content.  

This is incredibly useful for tapping into new markets, channels, and customers, ensuring your brand stays agile and responsive. 

Elevating the customer experience 

In today’s world, consumers shop across various channels and expect a buying experience that’s not only widespread – but also tailored and engaging at every interaction.  

By integrating PIM and DAM, you ensure that every product comes with a full suite of precise information. This integration is key to keeping your brand’s image consistent across all customer touchpoints.  

It guarantees that product listings are complete, accurate, and appealing on every channel.  

Now, you can create a shopping journey that’s customized for each purchase.  

With high-quality, detailed, well-organized, and easily updatable product information, all available in real-time from one platform, meeting customer expectations has never been easier.  

For example, a fashion retailer can seamlessly update their online and in-store inventories, ensuring that customers receive the same product information and experience, whether they’re shopping on their mobile device or visiting a physical store. 

Driving sustainability in manufacturing 

In the manufacturing world today, adopting sustainable practices isn’t just a good idea, it’s essential.  

To meet the rising demand for sustainability from consumers, regulators, and stakeholders, brands and manufacturers need to embrace a circular approach. Here’s where integrating PIM and DAM becomes a game-changer. It helps companies manage and share important sustainability data efficiently.  

This includes everything from where raw materials come from, to how much energy is used in production, to the details of shipping and returns.  

Having digital content like sustainability reports, clear product images, and detailed specifications is crucial. It ensures sustainable decisions are made at the right time, helping the brand and its customers move towards a greener future. 

For example, in a typical manufacturing process, PIM could track a smartphone’s life from start to finish. This would include details about the materials used and their environmental impact.  

DAM would handle storing and sharing digital sustainability certificates, images of eco-friendly product features, and detailed specifications that highlight green aspects.  

By using these tools together, every step in making and selling a product can stick to sustainability goals.  

This way, everyone involved, from the maker to the buyer, has the info they need to choose wisely and sustainably.

Real-world impact: Dura-Line case study 

Dura-Line, a global leader in telecommunications solutions, faced a significant challenge.  

With a diverse product range for communication networks and a growing global presence, the company needed to streamline its digital content management to enhance its marketing and sales efficiency.  

The solution came in the form of an integrated system comprising Digizuite DAM, inRiver PIM, and a new content management system (CMS), implemented in mid-2020.  

Here’s how the integration of inRiver PIM and Digizuite DAM revolutionized Dura-Line’s operations: 

1. Centralized digital asset management: With Digizuite DAM, all digital assets, such as product images and technical documents, were consolidated in one location. This centralization facilitated easier access and management of content, crucial for a company with a vast array of products. 

    

2. Streamlined product information management: The inRiver PIM system worked in tandem with the DAM, ensuring that product information was accurate, up-to-date, and consistent across all platforms. This integration was particularly beneficial for the Dura-Line website, which features a product configurator reliant on precise product data and digital assets. 

    

3. Enhanced collaboration and efficiency: The synergy between DAM and PIM bridged the gap between Dura-Line’s sales and marketing teams. Sales personnel could access the latest, accurate product information and marketing materials instantaneously, leading to more efficient customer engagements and shortened sales cycles. 

    

4. Consistent brand presence: The DAM also served as a repository for brand guidelines, ensuring uniformity in Dura-Line’s global marketing efforts. This consistency was vital for maintaining the brand’s identity across diverse markets. 

The results were clear: Dura-Line not only streamlined its content management processes but also enhanced its brand compliance, improved collaboration between teams, and delivered personalized digital experiences to its customers. 

That way they effectively met the expectations of its global, growing organization and set a benchmark for digital excellence in the manufacturing sector.

The ROI of DAM 

Adopting a DAM system like Digizuite can significantly boost efficiency and savings for manufacturers. Here’s a rundown of discovering the ROI of DAM for your business:  

According to a Forrester report, digital marketing and content managers can save up to 90% of their time previously spent on digital asset management. This efficiency is particularly valuable for larger enterprises with extensive sales teams who require rapid access to a wide range of assets. 

Field sales representatives also see a considerable time reduction, with a 50% decrease in the time spent searching for necessary assets.  

This translates into faster and more effective sales processes.  

Over three years, this efficiency adds up to a total value of $1,474,932, accounting for potential risks. 

In terms of content creation, DAM’s advanced search and streamlined processes result in a 30% reduction in content creators’ workload.  

For a typical organization, this equates to a three-year present value of $263,186, factoring in common risk variables. 

Adding on, the consolidation of asset management platforms through DAM leads to notable cost savings.  

And by replacing outdated file storage and management tools, manufacturers can save on licensing, maintenance, and development costs, amounting to $152,631 over three years.  

This consolidation is especially beneficial for companies handling diverse assets across multiple departments and teams, making DAM a strategic investment for efficiency and cost-effectiveness in the manufacturing industry.

Conclusion 

Integrating PIM with DAM isn’t just about getting new tech; it’s a smart strategy that changes how manufacturers work.  

This combo makes scaling up smoother, improves customer experiences, and supports sustainability, all of which are key for growing your business in today’s fast-changing market.  

For manufacturers aiming to lead the pack, bringing PIM and DAM together is not just a good move, it’s a must. 

Interested in learning more about how Digizuite DAM can seamlessly integrate with all the tools in your MarTech stack? 

Book a demo with us today, and we’ll get in touch. 

• Questions from buyers:  

  • How does DAM enhance remote work and hybrid workspaces? 

  • How can DAM help accelerate product development from concept to market, with the help of 3D rendering? 

  • What are some key benefits of combining DAM and 3D rendering in the automotive industry?  

  • What are some ways DAM software can automate workflows for increased efficiency?  

  • How does DAM bridge the gap between marketing and sales?