Today, brands frequently echo each other in a chorus of similarity.
Meaning that the hunger for distinction and exceptional customer experiences is constant.
As we step into 2024, it’s clear that establishing a digital presence is no longer sufficient for enterprise companies.
Today’s consumers are seeking the best of the best.
A unique and memorable interaction with brands – that not only meets their expectations but also surpasses them.
81% of consumers want to return to a brand after a positive customer experience, while 26% admit that a negative experience erodes their trust in that brand.
So, the question remains: How can enterprise companies break free of digital uniformity and consistently deliver exceptional digital experiences?
The answer lies in solutions like Digital Asset Management (DAM).
In this blog post, we’ll delve into how enterprise companies can leverage DAM to elevate their customer experiences.
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Table of contents:
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Why a great customer experience is important
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The power of omnichannel marketing for customer experience
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How DAM boosts omnichannel marketing in 5 ways
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The fusion of DAM and 3D rendering enhancing customer experience
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Conclusion
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Why a great customer experience is important
Customer experience, often called CX, is all about how your customers interact with your business, from the first time they reach out to becoming loyal customers.
Here’s why it matters:
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Revenue growth: Investing in CX pays off. Enterprises with $1 billion in annual revenue can earn an extra $700 million in just three years. AKA, prioritizing CX fuels tangible financial gains.
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Stand out amongst competition: In a fiercely competitive landscape, CX is a game-changer. Why? Because a whopping 86% of consumers are eager to pay more for a top-notch experience. It sets you apart and fosters loyalty.
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Loyal customers: Great CX builds customer loyalty. Memorable experiences bring customers back, boosting retention rates. People are even willing to pay 13-18% more for luxury services with excellent customer experience.
In essence, CX isn’t a buzzword; it’s actually a necessity.
It drives revenue, distinguishes your business, and nurtures loyalty.
The power of omnichannel marketing for customer experience
So how do enterprises create a powerful customer experience?
By going omnichannel. In a fiercely competitive landscape, enterprise marketers need to adopt a cross-channel approach in order to connect with consumers effectively.
On average, they use six touchpoints to make a purchase.
Omnichannel marketing provides seamless transitions between each touchpoint (leading to a more satisfying customer experience). Shoppers can start on one channel and seamlessly continue on another—whether it’s browsing your website, visiting a store, or using a mobile app.
Here’s the thing:
Embracing omnichannel approaches can significantly enhance customer care and support by providing consistent assistance across multiple channels.
This not only streamlines problem-solving but also elevates customer satisfaction by an average of 10%.
To successfully implement omnichannel, enterprises need to commit to a customer-centric culture and dismantle silos amongst their teams.
Why?
Because it leads to 9.5% annual revenue growth, a stark contrast to businesses with inadequate omnichannel strategies, which only achieve a 3.4% increase.
How DAM boosts omnichannel marketing in 5 ways for greater customer experience
Efficient content distribution
One of the main ways in which DAM boosts your omnichannel marketing is through streamlined content access.
Here’s how it works:
As a “single source of truth”, DAM collects all digital assets in one safe and secure archive for your entire organization to access.
That way it easily simplifies the distribution of brand assets across numerous touchpoints, ensuring a seamless omnichannel experience.
Consider a large manufacturing enterprise specializing in consumer electronics.
On a day-to-day basis, they use DAM to efficiently share product images, videos, CAD designs, and promotional content across e-commerce platforms, social media, you name it.
This coordinated approach allows them to maintain a consistent brand presence, engaging customers wherever they interact with the brand.
Data-driven insights for omni-optimization
Leveraging content analytics within DAM is a game-changer for enterprise omnichannel marketing.
Why?
Because these analytics give you invaluable insights into content performance, helping your marketing teams improve their strategies.
Through DAM’s analytics, you can track how customers search for assets and monitor the download frequency of both individual and grouped resources across various touchpoints. This kind of data makes it easier to tailor content to specific audience preferences and behaviors.
The result? A more personalized, seamless omnichannel experience.
DAM systems like KeyShot offer integration with Power BI dashboards. This feature enables the creation of custom reports that pinpoint where assets are downloaded, providing geographic context for content performance.
Speeding up time-to-market
DAM is the driving force behind boosting time-to-market in omnichannel marketing.
Consider an electric car manufacturer. They use DAM to constantly fine-tune hundreds (if not thousands) of product visuals, CAD designs, and specifications across a multitude of platforms – from online listings and mobile apps to dealership displays.
This kind of agility empowers them to stay in sync with evolving consumer expectations. Ensuring seamless and consistent information across all touchpoints.
Plus, DAM’s meticulous version control comes into play early in the process.
This feature assures that all authorized users of the DAM use the most current assets – reducing time-to-market while preserving brand consistency at the same time.
Strong access controls that boost content consistency
DAM reinforces security by regulating who within the enterprise can access the DAM system.
For instance, a manufacturer of personal protection equipment (PPE) can use DAM to control which employees can access critical marketing materials like product catalogs, brochures, training videos etc.
This controlled access ensures that only authorized personnel can make updates, reducing the risk of errors or inconsistencies.
As a result, when customers interact with the brand across various channels, they encounter the same accurate, consistent and reliable information.
Ultimately, leading to an enhanced and trustworthy customer experience.
Tailored content for local audiences
Enterprises also leverage DAM technology to adapt digital content for different regions (capitalizing on the insights of local teams well-versed in their markets).
These teams ensure that content resonates with local audiences, which helps create more trust, engagement and overall understanding.
DAM also streamlines collaboration among these teams, saving time and ensuring quick access to assets:
> Localization: Businesses can adapt content to local preferences, customs, and languages.
> Asset versioning: Creating region-specific versions of digital assets.
> Content tagging: Adding regional keywords (in the metadata) for easy discovery.
Enhancing customer experiences: The fusion of DAM and 3D rendering software
Digital asset management and 3D rendering software, when integrated, can significantly enhance your customer experiences.
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Here’s how:
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Immersive product engagement: By creating captivating 3D product visuals, businesses can immerse customers in lifelike experiences. These visuals, used across e-commerce platforms, brochures, and social media, enable customers to interact with products before purchase.
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Quick product launches: DAM and 3D rendering software facilitate seamless teamwork, making it easier to safely manage 3D product visuals and marketing content.
Cross-functional teams can collaborate in real-time, reducing errors and design revisions.
The result is a kind of efficiency that leads to quicker product launches, ensuring customers gain access to new 3D product visuals swiftly.
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Data-driven optimization: DAM software offers robust content analytics features.
By tracking customer engagement with 3D product visuals, businesses can refine marketing strategies and prioritize products based on customer preferences.
Which helps ensure targeted and tailored marketing efforts, ultimately enhancing the overall customer experience.
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Imagine a PPE manufacturer using DAM to centralize a library of customizable 3D product visuals for safety gear (including helmets, gloves, and mask designs stored in a single organized digital repository).
By centralizing and managing these assets (thanks to DAM), manufacturers guarantee clients quick access to the ideal templates.
Conclusion
In conclusion, DAM is a game-changer for enterprise companies looking to elevate customer experiences.
By streamlining content distribution, providing data-driven insights, speeding up time-to-market, enforcing strong access controls, and tailoring content for local audiences, DAM enhances omnichannel marketing in five essential ways.
Furthermore, when put together with 3D rendering software, DAM can take customer experiences to new heights. This fusion enables immersive product engagement and quicker product launches.
Ready to learn more about how your organization can benefit from Digizuite DAM?
Book a demo with us and get in touch.
