Brands today are constantly competing for consumer attention across tons of platforms and devices.
Which means that maintaining a consistent and memorable brand experience is crucial.
Especially a brand experience that’s seamlessly connected across the multiple platforms your customers use on a daily basis – otherwise known as omnichannel marketing.
According to 77% of marketing executives, their growth strategies depend on having a strong brand that’s reflected on all fronts.
However, the ever-growing complexities of managing multiple products, diverse local teams, different languages, and numerous sales channels often pose significant challenges to achieving this goal.
Enter digital asset management (DAM) software.
In this blog post, we will explore seven common brand management challenges and how DAM serves as your brand’s best friend in addressing them.
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Table of contents:
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Why strong brand management matters today
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Using DAM for a boost in brand management
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How DAM solves 7 brand management challenges
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Why Digizuite DAM is your brand’s best friend
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Conclusion
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Why strong brand management matters today
In a world bombarded with over 10,000 daily ads, getting people to remember your brand requires seeing it 5 to 7 times.
But that’s no easy task.
Especially when you’re dealing with multiple products, various local teams, different languages, and numerous sales channels.
Keeping a consistent brand image across all platforms can potentially boost your revenue by as much as 23%.
Unfortunately, 81% of companies struggle with off-brand content.
Which leads to confusion, damaged credibility, slows down sales, increases costs, you name it.
Companies today find it challenging to ensure a consistent brand experience everywhere – on all platforms and on all devices their customers use.
So, what’s the solution?
Using the right technology to manage your brand effectively at scale.
Using DAM for a boost in brand management
To bolster brand management, companies need to consider adopting DAM software.
Why?
Because tons of companies today work in silos and with various software solutions, resulting in disarray amongst all their digital assets.
This fragmentation decreases productivity – and often leads to the misuse of valuable brand assets.
DAM systems offer a solution by centralizing all digital content in one location, aka: a “single source of truth”.
This kind of system enables efficient storage, management, editing, and distribution of digital assets, all from one place.
Plus, by integrating different software systems through open APIs, companies can streamline asset search, management, approval, and distribution, creating a more cohesive and efficient workflow.
Not only does this enhance the brand image altogether — but it also supports a productive and organized work environment.
BAM vs DAM: What’s the difference?
You might have heard of brand asset management, or BAM, as one of the ways to maintain a cohesive brand image. DAM (Digital Asset Management) and BAM serve distinct purposes:
DAM focuses on centralizing digital asset storage and management, while BAM ensures consistent brand identity across all platforms. DAM is ideal for extensive digital content, offering collaboration and access control.
Which in return, makes it easy to make sure all your content stays in line with brand guidelines and your established image.
BAM prioritizes brand consistency, making it suitable for brand-focused organizations.
7 brand management challenges (and how DAM solves them)
Here’s hos DAM solves 7 common brand management challenges:
Challenge 1: Ensuring brand consistency
Creating a consistent brand image is the cornerstone of brand recognition and trust.
With the help of a DAM system, this kind harmony is within reach.
DAMs act as a core repository for all brand assets, offering brand managers and CMOs a seamless path to access, refresh, and circulate approved marketing materials.
In this way, every piece of content, whether it’s a logo or an image, harmonizes with the brand’s guidelines.
As a result, this creates a powerful, unified brand identity that captures the hearts of consumers — and is more likely to leave your competitors in the dust.
Challenge 2: Managing different digital asset versions
In today’s world of competitive digital marketing, where you always want to keep your brand fresh: Digital assets often go through tons of updates and revisions.
The hurdle itself lies in preventing the inclusion of outdated files in marketing materials.
DAM systems provide a solution by preserving a history of versions for each asset.
Team members can readily follow an asset’s development, guaranteeing the use of the most recent and authorized version.
Not only does this protect the brand’s image — but also simplifies content production by reducing confusion related to versions.
Challenge 3: Rights and user permissions oversight
Managing rights and permissions for brand assets can be legally complex, but DAM systems offer a solution.
They catalog and track usage rights, simplifying rights management with expiration dates and usage rights to ensure brand consistency.
This feature notifies users of asset expiration and allows administrators to retire assets, reducing legal risks related to unauthorized usage that may infringe on copyrights or licensing agreements.
This ensures that brands can safeguard their reputation and valuable assets by consistently following the right permissions.
Challenge 4: Quickly adapting to local and global markets
Expanding your brand’s presence across the globe — while at the same time maintaining a consistent global identity can be quite challenging.
However, DAM systems help simplify the processes of localization and globalization.
With DAM, brand managers can customize assets to suit specific local markets, which may involve translating content into different languages or adjusting visual elements.
The beauty of this approach is that it allows brands to remain faithful to their core identity, all while making the necessary modifications for each unique market.
This adaptability is great for brands seeking to engage with diverse audiences worldwide, as it ensures that they can connect with different cultures and markets without losing their unique global charm.
AKA – maintaining their consistent global messaging.
Challenge 5: Streamlining workflows and collaboration
Enterprise brand management often involves a symphony of stakeholders (both internal and external) plus the mix of intricate approval processes.
Enter DAM systems, which orchestrate structured approval workflows.
All team members work well together in the system, making asset review, feedback, and approval more of a structured process.
This efficiency helps save valuable time and resources, ensuring your brand materials remain top-tier.
Plus, it makes room for more value-creating tasks, like building a stronger brand and creating more content.
Challenge 6: Tracking asset performance and analytics
A key challenge in brand management is not knowing which assets truly shine in marketing campaigns. Which results in wasting time focusing on content that just isn’t hitting the sweet spot with your customers.
DAM systems tackle this head-on by delivering in-depth content analytics on digital asset usage.
CMOs can gain valuable insights into which assets deliver the best results, where they make the most impact, and how they influence engagement and conversion rates.
With this data in hand, brands can make more informed, data-driven decisions to supercharge their content strategies. As a plus, forge more profound connections with their audience.
Challenge 7: Robust security and access controls
In the manufacturing industry, safeguarding sensitive data is absolutely critical. Without robust security measures, companies risk compromising valuable information.
DAM systems play a critical role in safeguarding your brand by allowing you to set strict access rules.
What this means is that only authorized individuals can access and change the company’s brand assets. AKA, offering a robust defense against potential data breaches, unauthorized alterations, and the protection of a manufacturing company’s reputation.
Why DAM is crucial for your brand guidelines
Brand guidelines serve as the foundation for your brand’s visual and verbal identity, encompassing crucial elements like logo use, color schemes, and messaging principles.
All in all, they maintain consistency across all communication channels, ensuring a strong, recognizable brand.
DAM’s centralized approach guarantees quick access to approved materials, harmonizing with your brand’s identity. It simplifies version control, streamlines permissions, and efficient tagging, preserving brand consistency across various marketing channels and global markets.
You should look at technology like DAM as your brand’s trusted protector:
Ensuring a consistent and memorable brand identity by managing your guidelines amidst today’s many marketing challenges.
Conclusion
All in all, DAM is your brand’s best friend in solving 7 brand management challenges:
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Ensuring brand consistency
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Managing different digital asset versions
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Overseeing rights and user permissions
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Adapting to local and global markets
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Streamlining workflows and collaboration
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Tracking asset performance and analytics, and
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Improving security and access controls.
Curious to discover how Digizuite DAM can improve your brand management and streamline adherence to brand guidelines?
Schedule a demo with our team today.
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Questions from buyers:
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How does DAM help me avoid infringing on any copyright laws?
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How does DAM streamline the way I work with social media assets?
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What are some ways to simplify creative asset production and management with DAM and 3D rendering?
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What are some ways DAM and 3D rendering come together to improve my brand experience?
