Camfil considers its impact on people and the world an important matter and seeks to communicate a unified vision to customers. Employees needed a centralized system where they could integrate the company vision into all marketing assets. 

On their journey to establish a cohesive customer experience across all channels, they chose KeyShot Dock as their digital asset management (DAM) solution. 

Now, with KeyShot Dock as the single source of truth, marketers and creatives can create and distribute assets that are consistent with brand guidelines while upholding IT security and regulations like GDPR. Camfil Group Digital Experience Manager Christoffer Williamsen spoke with KeyShot about the company’s experience. 

Camfil was founded in 1963 in Sweden. Today it is a global company that manufactures premium clean air solutions, providing commercial and industrial systems for air filtration and air pollution control and leading with the vision that breathing clean air should be a human right.  

With 6000 employees, 30 manufacturing sites and 6 R&D centers, Camfil produces over 2,000,000 products per year.  

Camfil has local marketing teams across all markets, and each team used to manage the visual identity and branding themselves. They produced and stored all assets locally and they didn’t have centralized brand guidelines they would follow when creating new assets, which unavoidably resulted in fragmented messaging and asset design.  

While trying to unify the many teams’ efforts to boost efficiency and brand consistency, Camfil also needed a tool that would help uphold standing IT rules and regulations.  

Camfil needed a single source of truth for all digital assets and brand guidelines to unify product photos and deliver accurate product information to customers. Their customer promise — “What’s on the box is in the box” — makes it crucial for product updates to be reflected across all markets and channels. 

To ensure the highest level of IT security, Camfil required capabilities that could manage user rights and permissions, while also enriching assets with correct origin and expiration dates. KeyShot Dock’s AI auto-tagging feature has enabled efficient addition of accurate metadata to assets. 

Camfil needed a single source of truth for all digital assets and brand guidelines to unify product photos and deliver accurate product information to customers. Their customer promise — “What’s on the box is in the box” — makes it crucial for product updates to be reflected across all markets and channels. 

To ensure the highest level of IT security, Camfil required capabilities that could manage user rights and permissions, while also enriching assets with correct origin and expiration dates. KeyShot Dock’s AI auto-tagging feature has enabled efficient addition of accurate metadata to assets. 

Now we all follow the same guidelines and know how to create our assets in the best way, which helps our customers to recognize our brand on every channel they meet us.